Thoughts
Field notes on AR, VR, 3D, and immersive marketing — what works, what it costs, and what we learned building it.
AR for Product Marketing: A Guide for Enterprise Teams
A plain-spoken guide for marketing leaders weighing AR: when it helps, when it doesn't, web AR vs. apps vs. headsets, and how to measure it.
We got to play with twenty five thousand (ish) LEGOs for work!
Watch our interactive LEGO projection table for MethaneSAT go from flat-packed cases to a working trade show installation.
3D Product Configurator Development for Enterprise Marketing
What a 3D product configurator costs, how long it takes, and what enterprise marketing teams actually get from one.
Why We're Hard to Describe (And Why That's Our Strength)
After nine years, we've stopped apologizing for being hard to describe. Here's why adaptability is our biggest strength.
New Study on Extended Reality in B2B Sales. What Does it Mean?
Immersive reality isn’t hype—new 2025 research proves XR simplifies complex B2B sales, speeds decisions, and boosts win rates.
Fair Worlds + Niantic Spatial: A Space-Time Journey
We’re announcing that our latest Space-Time Adventure Tour, an immersive audio tour series, is coming to New York this summer.
Count Crowley AR Face Filter
How we built an Instagram AR filter that turns anyone into Count Crowley, with face paint, wild hair and a collectible trading-card look.
A Space-Time-tastic event for everyone
We brought our Seattle Space-Time Adventure Tour to Austin during SXSW: a live, immersive tour with WebAR, actors, VR and a few surprises.
Dell Cybersecurity Podcast Series
We were excited when our client on the Dell Cybersecurity VR project re-engaged with us for Dell Cybersecurity Awareness Month.
Project Spotlight: Dell Cybersecurity VR Challenge
To stand out at Dell Technologies World, we made it look like the booth had been hacked, then let attendees fight back in VR.
Unifying Immersive Reality Initiatives in the Enterprise
Got immersive chaos in the enterprise? Here's how to bring scattered AR, VR and 3D efforts together.
AR/VR Trade Show Conversation Hacks (pdf Cheat Sheet)
Ready for tradeshow networking? Now you are! >> Here's a downloadable pdf with questions to ask a stranger in the buffet line.
30 Augmented Reality (AR) Statistics CMOs Should Know
Do you know that 57% of users are more likely to make a purchase from brands offering Augmented Reality (AR) experiences?
How Immersive Reality (AR / VR) Shortens the B2B Sales Cycle
How AR, VR and mixed reality speed up B2B evaluation, get more stakeholders aligned, and replace costly site visits.
Full-Journey Immersive: The Roadmap to Sustained Business Growth
Where to start with immersive tech, and where it goes next: a roadmap where each 3D, AR and VR project builds on the last.
Let Buyers Design Their Outdoor Kitchen in 3D: The Bull BBQ Customizer
A web-based 3D customizer we built with NPT for Bull BBQ: pick the countertop and veneer, spin it around, then see it in your own backyard.
Is Augmented Reality Right for Your Product?
Is an Augmented Reality experience right for your product? Use our AR Worksheet to determine if it's right for your product.
More Than Meta!
AI, eye tracking, new web AR players and spatial computing: the immersive reality developments we were watching in 2023.
Announcing Early Access of Space-Time Adventure Tours!
After 2+ years of development, our location-based AR walking tour of the 1962 Seattle World's Fair is open for Early Access.
All together at the Fair
The whole Fair Worlds team met in Seattle for the first time to test our location-based AR app in person. Andy Slater recaps the week.
The Meta Bowl Halftime Show
Meta's 2022 Super Bowl ad and its Foo Fighters VR after-party: our pros, cons and Easter eggs for VR die-hards.
From the archive (21 posts)
Metaverse! Metaverse! Metaverse!
Back to the Location
A Review of The Tempest by Tender Claws and “Multiplayer” Experiences in XR
MetaHuman and a look back at the march of progress with character animation
Remember The Ritz
A Supernatural Case for Your New Quarantine Workout
LiDAR, Apple and what's coming
Unity: Where to start if you come from filmmaking and are new to interactive development and storytelling. Part 1
Poly Petition Potentially Protects Programming
Google Expeditions Reaches the End
Live Music. Virtual Audience.
How XR can help us through the dark days of darkened cinemas
Where are my smart glasses I ordered 10 years ago?
Oculus Go-ne and the Parallels to the Fate of The Circarama and 360 Movies
Spatial Audio and other WWDC 2020 reveals
Reflections on GDC 2018
One Optimized 3D To Rule Them All
CES 2018 - It rained in the desert (Both tech announcements and 'ole fashioned water droplets)
AR: Enchanting the Mundane
Beginners Guide: Mobile AR and Amazon AR View
Suggested Reading for AR/VR
