Thoughts
Field notes on AR, VR, 3D, and immersive marketing — what works, what it costs, and what we learned building it.
We got to play with twenty five thousand (ish) LEGOs for work!
This timelapse video of the setup of our interactice LEGO installation we created for MethaneSAT shows how fast it is to set up...
AR for Product Marketing: A Practical Guide for Enterprise Teams
A practical guide to AR for product marketing teams: use cases, deployment patterns, costs, and recent enterprise examples...
3D Product Configurator Development for Enterprise Marketing
A practical guide to 3D product configurator development for enterprise marketing teams: costs, timelines, technologies...
Why We're Hard to Describe (And Why That's Our Strength)
After nine years, we've stopped apologizing for being hard to describe. Here's why adaptability—not specialization—is our biggest
New Study on Extended Reality in B2B Sales. What Does it Mean?
Immersive reality isn’t hype—new 2025 research proves XR simplifies complex B2B sales, speeds decisions, and boosts win rates.
Count Crowley AR Face Filter
We love the spooky season. We also love comics. When we found out our friend David Dastmalchian was releasing a third volume...
A Space-Time-tastic event for everyone
Every March, some of the best minds in tech, film and music meetup in Austin to share ideas, see what’s new in tech, and to get...
Dell Cybersecurity Podcast Series
We were excited when our client on the Dell Cybersecurity VR project re-engaged with us for Dell Cybersecurity Awareness Month.
Project Spotlight: Dell Cybersecurity VR Challenge
To stand out at Dell Technologies World conference, we opted for a captivating approach, simulating a hack of the booth and expo
Space-Time Adventure Tours utilized AI image creation for lighting fast immersive creative execution
This is how we made a short “see and say” video using “say and see” AI technology on-the-fly for our SXSW event. See how...
Unifying Immersive Reality Initiatives in the Enterprise
Got immersive chaos in the enterprise? Lots of decentralized and inconsistent efforts?Here are some tips to bring things together.
AR/VR Trade Show Conversation Hacks (pdf Cheat Sheet)
Ready for tradeshow networking? Now you are! >> Here's a downloadable pdf with questions to ask a stranger in the buffet line.
30 Augmented Reality (AR) Statistics CMOs Should Know
Do you know that 57% of users are more likely to make a purchase from brands offering Augmented Reality (AR) experiences?
How Immersive Reality (AR / VR) Shortens the B2B Sales Cycle
Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) are proven ways to streamline and shorten the B2B sales cycle
Full-Journey Immersive: The Roadmap to Sustained Business Growth
Full-Journey Immersive: The Roadmap to Sustained Business Growth. The 'full journey' concept emphasizes an evolution - a journey t
Revolutionizing Consumer Choice with 3D Customizers: Personalize Your Perfect Outdoor Grill
Check out a 3D customizer we created for POOLCORP as a proof of concept. This web-based tool lets users customize an outdoor kitch
Is Augmented Reality Right for Your Product?
Is an Augmented Reality experience right for your product? Use our AR Worksheet to determine if it's right for your product.
More Than Meta!
The world of immersive reality is constantly evolving, with new and exciting developments happening all the time. Here are some...
Announcing Early Access of Space-Time Adventure Tours!
After 2+ years of internal development and R&D we’re proud to release an Early Access version of Space-Time Adventure Tours to ...
All together at the Fair
This August, the whole Fair Worlds team convened in Seattle to get together as a group for the first time in our five year hist...
The Meta Bowl Halftime Show
Last night Meta unveiled it's Super Bowl ad to the masses and had a massive failure to launch on it's after party stream with...
From the archive (21 older posts, 2018–2021)
Metaverse! Metaverse! Metaverse!
Back to the Location
A Review of The Tempest by Tender Claws and “Multiplayer” Experiences in XR
MetaHuman and a look back at the march of progress with character animation
Remember The Ritz
A Supernatural Case for Your New Quarantine Workout
LiDAR, Apple and what's coming
Unity: Where to start if you come from filmmaking and are new to interactive development and storytelling. Part 1
Poly Petition Potentially Protects Programming
Google Expeditions Reaches the End
Live Music. Virtual Audience.
How XR can help us through the dark days of darkened cinemas
Where are my smart glasses I ordered 10 years ago?
Oculus Go-ne and the Parallels to the Fate of The Circarama and 360 Movies
Spatial Audio and other WWDC 2020 reveals
Reflections on GDC 2018
One Optimized 3D To Rule Them All
CES 2018 - It rained in the desert (Both tech announcements and 'ole fashioned water droplets)
AR: Enchanting the Mundane
Beginners Guide: Mobile AR and Amazon AR View
Suggested Reading for AR/VR
